FWD Insurance crowned No. 1 for the eighth straight year in Bloomberg Businessweek/Chinese Edition "Financial Institutions"
Solidifying market leadership with consecutive
"Insurance Company of the Year" wins
Clean sweep in cross-border insurance services categories
underscores strength in capturing new opportunities
HONG KONG SAR - 25 June 2025 - FWD Insurance ("FWD") has once again achieved remarkable success at the Bloomberg Businessweek/Chinese Edition "Financial Institutions 2025", becoming the most awarded insurer for the eighth straight year with a total of 21 accolades, including 11 Excellence Awards and 10 Outstanding Awards (see appendix).
This year, FWD was once again awarded "Insurance Company of the Year", further solidifying its leadership and influence in the industry. The awards span a wide range of categories, including products and services, digital innovation and marketing, brand promotion, and tied agency. FWD also achieved a clean sweep in the newly added cross-border insurance services categories. These results highlight the company's enduring commitment to innovation and bridging protection gaps, while showcasing agility in capturing new opportunities.
Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD, said, "We are deeply honoured to be recognised as the most awarded insurer in the Bloomberg Businessweek/Chinese Edition 'Financial Institutions' for the eighth straight year. To once again receive the 'Insurance Company of the Year' award further affirms FWD's market leadership. This year, our awards span a wide range of categories, from health protection and wealth management to digital innovation, customer service, and talent development, demonstrating our consistent strive for excellence across diverse business areas. Furthermore, the newly introduced cross-border insurance services awards underscore FWD's understanding of customer demand for quality cross-border medical services. With innovative and value-for-money products and services, we will continue to be customer-led and committed to changing the way people feel about insurance."
Unrivalled strength in health protection earned multiple prestigious awards
FWD's Voluntary Health Insurance Scheme (VHIS) have consistently been recognised for their excellent value and quality service. This year, vPrime Signature Medical Plan and vFamily Medical Plan1 earned FWD the "Voluntary Health Insurance" Excellence Award, marking its fifth consecutive win in this category.
Additionally, FWD has won awards in the "Medical Care" category for eight consecutive years, with vPrime Signature Medical Plan and vFamily Medical Plan1 taking the win this year. The plans also earned the "Health & Protection" award for the second time in a row. FWD secured the "High Net Worth Services" Excellence Award for the seventh straight year with its vPrime Signature Medical Plan and FWD Care offerings. Furthermore, the Crisis EasyGo series, launched last year, received the "Critical Illness Protection" award for its innovative design, which effectively bridges the protection gap for individuals with minor chronic conditions and critical illness history.
MaxFocus Legacy Insurance Plan, one of FWD's most popular wealth management products, has won "Life & Wealth Insurance" award with its forward-thinking and flexible legacy planning options.
With leading innovation in cross-border insurance services, FWD offers medical protection that breaks geographical boundaries
FWD addresses customers' growing demand for cross-border medical services through a range of innovative solutions. With its innovative customer experience and quality service, including health assistance services covering the Greater Bay Area ("GBA") and global network, FWD Care secured two newly added cross-border insurance service awards: the "Cross-Border Insurance Services (Hong Kong & Overseas)" Excellence Award and the "Cross-Border Insurance Services (Mainland & Hong Kong)" award. These accolades serve as recognition of FWD's commitment to providing seamless, high-quality cross-border insurance and medical services.
Digital-driven leadership in marketing and customer service earns multiple awards
FWD continued to excel in digital marketing and customer service. FWD has won the "Digital Marketing (Product)" award for four consecutive years, standing out again this year with the success of its "One for All" campaign. Hong Kong's largest online insurance platform2, the FWD online insurance platform (www.fwd.com.hk/online-insurance), once again won the "Online Platform" award for its easy-to-use, one-stop application process covering diverse products like medical, savings, and travel insurance. Furthermore, the "Unbeatable C/P value with FWD VHIS" marketing campaign received the "Integrated Marketing (Branding Promotion)" Excellence Award, marking FWD's third consecutive win in this category. The FWD MAX lifestyle experience platform, which engaged over a million participants with its diverse events last year alone, once again received an award in the "Mobile APP Usability" category. FWD also clinched the "Client Service" Excellence Award and the "Greater Bay Area Macau - Client Service" award, demonstrating its commitment to enhancing customer experience.
Strengthening talent development to seize future opportunities
FWD cultivates a thriving workforce by expanding its team and empowering talent through continuous, diverse training for its tied agency force. This year, FWD received three major awards: "Training and Development Achievement (Agency Force)", "Training Academy of the Year" and "District Achievement of the Year (Agency Force)." These recognitions highlight FWD's unwavering commitment to building a high-performing tied agency team, which forms the foundation of FWD's service excellence.
Having been recognised with the most industry awards in Hong Kong for eight consecutive years, FWD's dual-focus approach - centring around the local market while seizing opportunities in the GBA - has yielded significant results. This year, FWD Hong Kong is actively pursuing new business opportunities by continuously strengthening its diverse sales channels and partner networks, launching innovative products and services, and enhancing technology-driven digital development and operations - all of which aims to provide innovative insurance solutions and enhanced customer experiences to a broader customer base.
| Category | Winner | Award |
| General Insurance Sector - Digital Marketing | MyTravel Insurance | Excellence |
| HK Insurance Sector - Cross-Border Insurance Services (Hong Kong & Overseas) - 2025 new category | FWD Care | Excellence |
| HK Insurance Sector - Client Service - Two consecutive wins | FWD Hong Kong | Excellence |
| HK Insurance Sector - Digital Marketing (Product) - Four consecutive wins | One for All | Excellence |
| HK Insurance Sector - Health & Protection - Two consecutive wins | vPrime Signature Medical Plan + vFamily Medical Plan | Excellence |
| HK Insurance Sector - High Net Worth (Service) - Seven consecutive wins | vPrime Signature Medical Plan + FWD Care | Excellence |
| HK Insurance Sector - Service Innovation - Two consecutive wins | FWD Care | Excellence |
| HK Insurance Sector - Integrated Marketing (Branding Promotion) - Three consecutive wins | "Unbeatable C/P value with FWD VHIS" Campaign | Excellence |
| HK Insurance Sector - Mobile APP Usability - Three consecutive wins | FWD MAX | Excellence |
| HK Insurance Sector - Training and Development Achievement (Agency Force) - Three consecutive wins | FWD Hong Kong | Excellence |
| HK Insurance Sector - Voluntary Health Insurance - Five consecutive wins | vPrime Signature Medical Plan + vFamily Medical Plan | Excellence |
| HK Insurance Sector Company Awards - Insurance Company of the Year - Two consecutive wins | FWD Hong Kong | Outstanding |
| HK Insurance Sector Company Awards - Training Academy of the Year - Three consecutive wins | FWD Hong Kong | Outstanding |
| HK Insurance Sector Company Awards - District achievement of the year (Agency Force) - Three consecutive wins | Ivy Wong, Senior Regional Director | Outstanding |
| HK Insurance Sector - Critical Illness Protection - Three consecutive wins | Crisis EasyGo series | Outstanding |
| HK Insurance Sector - Cross-Border Insurance Services (Mainland & Hong Kong) - 2025 new category | FWD Care | Outstanding |
| HK Insurance Sector - Digital Innovation | Revolutionising Insurance in Mainland Chinese Visitors (MCV) Market: Unleashing innovation for a brighter future | Outstanding |
| HK Insurance Sector - Life & Wealth Insurance | MaxFocus Legacy Insurance Plan | Outstanding |
| HK Insurance Sector - Medical Care - Eight consecutive wins | vPrime Signature Medical Plan + vFamily Medical Plan | Outstanding |
| HK Insurance Sector - Online Platform - Two consecutive wins | FWD online insurance platform | Outstanding |
| China GBA Sector - GBA Macau - Client Service - Two consecutive wins | FWD Macau | Outstanding |
Note: consecutive wins" refers to receiving awards in the respective award category multiple years in a row.
The product information listed does not encompass the full terms of the policy and is subject to the terms and conditions of the relevant plan. For details on product features, coverage items, complete terms, and key product risks, please refer to the FWD website, related product brochures, and policy terms.
1 vPrime Signature Medical Plan (VHIS Plan Certification Number: F00070) and vFamily Medical Plan (VHIS Plan Certification Number: F00072) are Flexi Plan certified by the Government under the Voluntary Health Insurance Scheme ("VHIS") and are underwritten by FWD Life Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability). VHIS provider registration number is 00036.
2 Provisional Statistics on Hong Kong Long Term Insurance Business - January to December 2023, Insurance Authority of Hong Kong. The calculation includes long-term life individual business, general insurance among multi-channel life insurers only and is FWD's own assessment based on its understanding on market information only. FWD does not take any responsibility for any errors or omissions.
F/FWD Insurance crowned No. 1 for the eighth straight year in Bloomberg Businessweek/Chinese Edition “Financial Institutions”, solidifying its market leadership with consecutive “Insurance Company of the Year” wins.
The issuer is solely responsible for the content of this announcement.