KUALA LUMPUR, MALAYSIA - 10 November 2025 - Lazada Malaysia is leading the charge for this year’s 11.11 celebration, backed by a US$25 million regional investment to support the 11.11 Global Brands Festival. The initiative strengthens Lazada’s support for sellers and brands in Malaysia, boosting discounts and creator collaborations to deliver a more rewarding experience for the Malaysian consumers.

The investment is part of Lazada’s brand-led growth strategy to help brands and creators in its ecosystem grow through marketing innovation and stronger engagement opportunities, including new partnerships like YouTube Shopping. Through this, creators can now tag and recommend Lazada products in their YouTube videos, allowing viewers to shop directly, meeting the growing demand for authenticity, trust, and genuine value among online shoppers.

To encourage greater participation and credible recommendations, Lazada has also doubled affiliate commission payouts for creators this 11.11, from 1 to 14 November, rewarding content that drives authentic engagement and quality sales.

Complementing these efforts is AI Lazzie, Lazada’s intelligent shopping assistant, now enhanced to help users discover personalised deals, combine LazRewards and seller vouchers, and shop with greater confidence on LazMall, the platform’s flagship virtual mall known for verified, genuine products.

Dubbed the Sweetest Brand Deals of the Year, savvy shoppers can already start value hunting from 7 November to 7.59pm on 10 November by collecting vouchers and locking in on deals with Chup Dulu*, a feature which enables consumers to secure items by paying a small deposit before the big day check out.

The main act and most exciting sale window is the 28-hour marathon that starts at 8.00pm on 10 November, where tantalising hourly RM11 deals - including items like gold and mobile phones - will start dropping on Lazada’s platform. Over RM111,000 worth of goods by 40 brands will be available for sale in this category for sharp-eyed consumers.

Sweet 11.11 Deals

Beyond the massive RM11 steals, Malaysian shoppers should also take advantage of:

Crazy Brand Mega Offer (CBMO): Savings up to 90% and stackable vouchers across LazMall’s top brands.

Mesti Beli: Hero products with limited time bargains from brands like Ogawa and Olaplex.

Chup Dulu: Secure high-demand items early with 10% deposit and pay the 90% balance on 11 November via voucher stacking.

Hall of Fame: 10% storewide discount on brands like Habib, Sulwhasoo, Lotus’s, Enfagrow, and many more.

LazMall Boxes: Surprise boxes containing mystery gifts worth up to RM600 for just RM9.

Early Bird Deals: Morning shoppers can access vouchers of up to 50% off between 7.00 to 10.00am.

Happy Hour: Mid-day bonus vouchers of up to 50% off as well as RM11 e-vouchers for those shopping between 2.00 - 6.00pm.

39 Participating Brands in the Lazada’s RM11 All Out Deals

3CE, Acer Certified Store – Brightstar, Airbot, AKEMI Official Store, Ann Taylor Malaysia, CLEF Skincare, Cricut, Daily2U, Dreamynight Home, ECOVACS, Electrova Malaysia, Epitex, Eucerin, Gintell, HABIB, HONOR, Huawei, HP Brand Store – PCImage, Innisfree, Jean Perry Malaysia, King Koil, Kitchen Z, Masdora Jewellery, NeckPro, Nivea, OGAWA, Phillips Personal Care, Seagate Flagship Store, Tefal, Thule, Tineco, tomtoc Official Store, TTRacing Official Store, TYMO Malaysia, VANZO Malaysia, Vivo, Weng Kwong, Winny Store, and ZHOU LIU FU Jewellery.

Participating Brands in the Lazada’s 28-Hours Marathon Deals at RM11

Mobile phone brands: Samsung Flagship Store, Senheng, Poco, Xiaomi

Gold brands: Habib, Tomei, Poh Kong

Shoppers should also always remember to collect vouchers offered by the Lazada platform and the individual store vouchers to maximise savings. These can be stacked with LazCoins to reduce the final total payment on a product.

The 11.11 shopping festival will come to a close at 11.59pm on 13 November.

The issuer is solely responsible for the content of this announcement.