Growing international demand, strengthened air connectivity, and the continued evolution of Laguna Phuket are reinforcing Thailand's largest island as a stable, private and internationally accessible place to live and invest.

PHUKET, THAILAND - Media OutReach Newswire - 30 March 2026 - Phuket's evolution from a global leisure destination into a mature international residential market continues to accelerate, supported by expanding connectivity and sustained demand from Russian families seeking stability, lifestyle quality and long-term residency options.

Phuket Strengthens Position as a Secure International Residential Destination for Russian Families

Phuket has recorded significant growth in Russian visitors and property buyers in recent years. Thailand is widely regarded as a neutral and welcoming destination, offering safety, infrastructure reliability, year-round sunshine and established residency pathways within Asia.

Russian arrivals to Phuket rose from approximately 400,000 in 2022 to 821,000 in 2023, surpassing 1 million in 2024 and reaching an estimated 1.1 million in 2025. Nationwide, more than 1.4 million Russians visited Thailand in 2023, increasing to 1.74 million in 2024 and accounting for roughly 15% of Russia's outbound travel. Since 2022, Russia has ranked among Phuket's largest source markets, with visitor numbers quadrupling over three years.

This sustained growth reflects rising interest in extended stays and relocation alongside tourism. During periods of geopolitical uncertainty, Thailand has consistently attracted families seeking a secure and internationally connected environment. The opening of the Russian Consulate in Phuket in 2023 further underscored the scale and permanence of the Russian community on the island.

Direct air links between Russia and Phuket operate year-round, with four to six flights daily during the winter high season and two to three per day in the low season, ensuring convenient and reliable access.

Phuket offers international-standard healthcare, leading international schools, yacht marinas, championship golf courses and well-developed infrastructure. High-speed connectivity and direct air links to more than 80 cities globally allow residents to maintain international business and family ties while enjoying privacy and resort-style living.

Industry research ranks Phuket among the world's leading destinations for branded residences. Foreign buyers account for more than 60% of prime condominium purchases, reflecting broad international participation and market depth.

At the centre of this residential evolution is Laguna Phuket, developed by Banyan Group. Spanning more than 1,000 acres along Bang Tao Beach, the integrated community includes six hotels, an award-winning golf course, wellness facilities, RAVA beach club and more than 3,000 branded residences. Approximately 5,000 additional residences are planned across Laguna Phuket and neighbouring Laguna Lakelands.

Banyan Group Residences, globally recognised for its luxury hospitality portfolio, ranks fifth worldwide and number one in Asia in branded residences. The Group plans to launch approximately US$1 billion in new residential projects in Phuket in the coming years, reinforcing long-term institutional commitment to the island's continued development.

Phuket today represents more than a resort destination. It has matured into a secure, internationally integrated residential market offering stability and long-term clarity for Russian families seeking lifestyle diversification and investment security.

Hashtag: #BanyanGroup 

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