Singapore’s leading fashion label has launched Adyen Giving across all stores islandwide to support local charities under Community Chest

SINGAPORE - Media OutReach Newswire - 14 May 2026 - Adyen, the global financial technology platform of choice for leading businesses, today announced that homegrown fashion brand CHARLES & KEITH is now live with Adyen's donation feature, Adyen Giving. The initiative is supported by the CHARLES & KEITH Group Foundation, the philanthropic arm of the Group, as part of its commitment to supporting local communities.

Customers of CHARLES & KEITH can now round up their total to the nearest dollar to donate to charitable causes under Community Chest, the philanthropic arm of Singapore's National Council of Social Service (NCSS). Launched in 2026, CHARLES & KEITH will complete the roll out of Adyen Giving across all stores by the end of August this year.

To help amplify the impact of merchants like CHARLES & KEITH, Adyen is matching all donations made through Giving in 2026 – so every dollar donated at checkout goes twice as far. The donation matching is funded through Adyen's 1% Fund, which directs 1% of Adyen's annual net revenue to initiatives that support the United Nations Sustainable Development Goals.

"Driving positive social impact is a key commitment of CHARLES & KEITH Group Foundation," said Charles Wong, CEO, CHARLES & KEITH Group. "Through this partnership with Community Chest and Adyen Giving, we can amplify giving together with our customers. Every small act of generosity goes to uplifting and strengthening our local communities."

Today, Community Chest joins the roster of 200+ charities signed up on the Giving platform globally. This partnership also marks Community Chest's inaugural partnership with a fintech provider, tapping into Adyen's customer base to enable charitable giving to the local community.

"As increasing segments of our population become aware and aspire towards building a society where less advantaged communities receive the help they need, businesses too can play their part in enabling these aspirations," said Jack Lim, Managing Director, Community Chest. "Adyen's single platform helps businesses incorporate seamless customer giving into their customer experience, creating a powerful intersection where purpose meets commerce. These acts of everyday kindness accumulate over time, unifying businesses and consumers in their journey of purpose by making giving part of everyday living."

"We're pleased to launch Adyen Giving in Singapore and heartened that payments technology is turning everyday transactions into real impact," said Ben Wong, General Manager of Southeast Asia and Hong Kong at Adyen. "We look forward to more of our customers joining us on this journey to drive collective change."

Before the launch of Giving, brands struggled with fragmented donation solutions and faced complex integration and administrative challenges. Adyen Giving solved this by keeping donations separate from the merchant's money flow and by streamlining integration. Additionally, Adyen absorbs all fees involved, lowering barriers for merchants to activate donations while ensuring that the full donation amount goes directly to the supported causes.

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