FREMONT, Calif., Aug. 31, 2026 (GLOBE NEWSWIRE) -- Following recent findings in the Marsh Global Cyber Claims Report highlighting increased enterprise risk scrutiny and third-party vendor exposures, Dmitry Shubov Consulting has issued a strategic advisory addressing the procurement barriers facing international software ventures entering the United States.

As U.S. enterprise buyers and institutional partners implement more rigorous third-party risk management (TPRM) standards before executing Master Services Agreements (MSAs), expanding tech startups, particularly from high-growth hubs in Southeast Asia, frequently experience delayed sales cycles and deal friction. Dmitry Shubov Consulting highlights three core operational readiness

areas where international founders can often encounter unexpected hurdles:

Centralized Identity & Access Controls: Enterprise vendor reviews increasingly evaluate structured multi-factor authentication (MFA) enforcement and least-privilege access governance across distributed engineering teams.

Cross-Border Incident Response Playbooks: Corporate procurement departments look for documented incident workflows aligned with U.S. reporting timelines and clear escalation protocols.

Downstream Subprocessor Transparency: International SaaS platforms often face heightened diligence regarding third-party API dependencies and software supply chain logging.

“Building cutting-edge tech isn't enough to close a U.S. enterprise deal,” said Dmitry Shubov, Founder and CEO of Dmitry Shubov Consulting. “Southeast Asian founders are building world-class platforms, but some can hit a wall during contract reviews simply because their backend compliance doesn't match what American corporate buyers demand. If you want to scale in North America, vendor risk readiness has to be part of your sales strategy from day one.”

Navigating the U.S. commercial regulatory and procurement landscape requires strategic planning, ongoing adaptation, and precise execution. Dmitry Shubov Consulting advises early-stage and expanding Southeast Asian technology startups on cross-border market entry, operational risk mitigation, and commercial readiness for U.S. accredited investors and enterprise buyers. For more information, reach out to Dmitry Shubov Consulting.

About Dmitry Shubov Consulting

At Dmitry Shubov Consulting, our mission is to connect accredited investors with groundbreaking legal technology startups, fostering innovation and growth across Southeast Asia and helping Asian businesses enter the U.S. market. For more information, please visit our website or contact us directly.

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